Every year, the fund will provide approximately $500,000 to families like Tim’s. Less than three years later, the campaign has exceeded $10 million. The endowment takes some of the financial burden off families by providing mortgage, rent, food and car payments, as well as gas cards, so that parents can concentrate on their child. The Super Cal Endowment Fund campaign kicked off with a $3 million matching gift from the David and Janis Larson Foundation. In 2020, the Larson family created the Super Cal Endowment Fund with the Pinky Swear Foundation, an Edina, Minn.-based nonprofit committed to helping children with cancer and their families with financial and emotional assistance. It’s expensive to undergo cancer treatment, and they wanted to do everything they could so that parents could be with their child.Ī few years after Cal’s death, family friends of the Reinhardts, Lance and Reid Larson, approached them with an idea to honor Cal. The memories of seeing kids alone in the hospital stayed with the Reinhardts, and they wanted to utilize the money raised to directly help families. They’ve raised close to $100,000 through donations, walks and lemonade stands with the help of family, friends and coworkers. During Cal’s treatment, Tim, a recruiting manager in Minnetonka, Minn., and his family became involved with raising money for cancer research. After 15 months of treatment, Cal passed away.Įvery year, 15,000 children are diagnosed with cancer in the United States. When Cal was 3 years old, he was diagnosed with medulloblastoma, a pediatric brain tumor. But most of all, he loved his dad, Tim Reinhardt, his mom, Lucy, and big sister Annabelle.
He loved playing with cars and superheroes, especially Spiderman and Batman. When consumers have success in the garden, they enthusiastically share the experience and sustained growth follows.This article appeared in Isof the Robert Half Times f eaturing Tim ReinhardtĬal was a typical healthy little boy.
I firmly believe that given the superior attributes that intergeneric hybridization delivers, SuperCal can have the same positive impact on the petunia market that SunPatiens have had on the New Guinea market. The profile for SuperCal will focus on a semi-trailing habit with somewhat smaller, multiflora-like blooms, while SuperCal Premium will feature a strong mounding habit and grandiflora size flowers. MS: On the contrary, Sakata will continue its innovative breeding and development of both series. GM: Does this mean the end of SuperCal is near? This value-driven opportunity is a win-win for both retailers and end consumers. The flowering window far exceeds that of traditional mums and the plants will continue blooming right up through a very hard frost.
Consider the positive impact the three-color SuperCal Premium Bonfire Mix can offer to your customers. What’s more, combining the earthy color tones with their exceptional heat tolerance opens the door to a new fall promotion for petunias. Each of the new varieties are very early to flower (10.5 hours or less response time) and the designer colors offer a unique color palate to enhance the traditional product offer. Beginning with five new colors, SuperCal Premium varieties feature the same exceptional garden performance as established by the original SuperCal but have larger flowers and a more grower-friendly plant habit. MS: For 2019, Sakata is introducing SuperCal Premium petunia. GM: What’s with all the talk regarding a new generation of petunia? The heat tolerance of SuperCal is simply unsurpassed. Whether it be heavy rain, disease (like powdery mildew or botrytis) or unrelenting summer heat, SuperCal has proven its superior ability to outperform and maintain its flowering display far beyond competitors. Too often this beauty is short-lived and the resulting displays are quickly overwhelmed by the challenges of Mother Nature.
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Every petunia can provide a nice retail display when grown under the closely managed environment of a professional grower, but what really drives success and sales growth is how well the product performs after the sale.Ĭonsumers purchase flowers with the hope that the beautiful display of living color will transfer to and enhance their home. This unique bloodline delivers extraordinary attributes that have earned SuperCal the reputation as the best summer-performing petunia on the market. Unlike traditional petunias, SuperCal are a unique hybrid-cross between petunias and calibrachoa. Why should any grower consider SuperCal ® petunias over all the others? Photo courtesy of Sakata Seed America Greenhouse Management: More than 700 varieties of petunias have been granted plant patents in the U.S.
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